Demystifying event management for all and sundry

Today Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, many organizations use events to help them to communicate with their clients and potential clients. They also target their audience by using the news media coverage of events, hoping to reach out to thousands or millions of people. Event management companies and organizations service a variety of areas including corporate events (product launches, press conferences, corporate meetings and conferences), marketing programs (road shows, grand opening events), and special corporate hospitality events like concerts, award ceremonies, film premieres, launch/release parties, fashion shows, commercial events, private (personal) events such as weddings ,birthday parties etc. Clients hire event management companies to handle a specific scope of services for the given event, which at its maximum may include all creative, technical and logistical elements of the event. (Or just any one of these, depending on the client's needs expertise and budget).

Events can be classified into four broad categories based on their purpose and objective:

1. Leisure events e.g. leisure sport, music, recreation.
2. Cultural events e.g. ceremonial, religious, art, heritage, and folklore.
3. Personal events e.g. weddings, birthdays, anniversaries.
4. Organizational events e.g. commercial, political, charitable, sales, product launch, expo.

About Neo Events: Neo Events is a full service Event Management company. We can help you intelligently shape and respond to your customers’ demands. We are constantly creating better platform to reach out to customers, and as one of India’s leading event Management Company, we plan and execute events that goes beyond your expectations. Our vast experience and professional expertise and sound financial backing give us the competitive edge in the event industry. With us you can be assured of high performance, complete customer satisfaction and value for your money. We are ready to make a difference in your business performance and turn your visions into highly marketable solutions.

Neo Events is part of Neo e-Watch Media and provides event management and event promotion related services. Neo Events is known for its innovative concepts, stylish execution and customer satisfaction. Contact: 9844740127 or e-mail:neoevents@yahoo.com or Visit: www.neoewatchmedia.com/event.htm.